Mission

Democratizing access to effective preventive medicine services that complement the healthcare sector, in areas that currently seriously reduce quality of life and life expectancy.

Vision

Achieving a leading role in the dynamic development of preventive medicine, democratizing user access to an adequate medical assistant process tailored to their own medical profile, which with the help of next-generation technology will provide personalized assistance services and systematic support for the health care process.

Brand Statement

Personal Health Assistant of the new generation. Your health in your hands.

Unique Selling Proposition (USP)

Hybrid solution combining experienced physicians, medical facilities (NZOZ) and modern digital technology, offering personalized preventive assistance while maintaining the highest medical standards, minimal user effort and reasonable price.

Brand Values

• Evidence-based medicine - we base our services on precise scientific evidence
• Democratization of access - everyone should have access to effective prevention
• Personalization - tailored to individual medical profile
• Data security - highest standards of medical data protection
• Responsibility - promoting individual responsibility for health
• Modernity - using the latest technologies and digital solutions

Brand Idiolect

Wellysa communication is characterized by medical professionalism combined with accessibility. We use language understandable to everyone, avoiding excessive medical jargon, but maintaining precision and credibility.

Communication Tone

• General: Friendly, supportive, professional
• Medical: Precise, evidence-based
• Marketing: Motivating, inspiring to action
• Support: Empathetic, patient, helpful

Good Communication Examples

• "Personal Health Assistant always within reach"
• "Next-generation prevention system"
• "Your health in your hands"
• "Prevention is better than cure"

Bad Communication Examples

• "Advanced medical solution for professionals" (too technical)
• "Buy our app now!" (too aggressive)
• "We are the best on the market" (too boastful)

Key Messages

• Wellysa is a personal health assistant that supports you in systematic prevention
• System based on scientific evidence, created by experienced physicians
• Personalization - each health profile is unique
• Accessibility - free basic version for everyone
• Security - highest standards of medical data protection
• Modernity - next-generation technology in the service of health

Tone of Voice Guidelines

Communicate in a friendly but professional way. Use understandable but precise language. Motivate to action, but don't scare. Support, but don't impose. Be transparent and trustworthy.

Messaging Examples

• Hero section: "Personal Health Assistant always within reach"
• About the app: "Next-generation prevention system"
• Call to action: "Take care of your health with us"

Primary Colors

Primary Green: #009472
Main brand color, used in buttons, accents, headers.

Dark Green: #013B2D
Used in gradients, section backgrounds, decorative elements.

Dark Blue: #09153A
Used in mobile menu, navigation elements.

Secondary Colors

Black: #000000
Main text, section backgrounds, contrast elements.

White: #FFFFFF
Text on dark backgrounds, section backgrounds, secondary buttons.

Grey (F6F6F6): #F6F6F6
Section backgrounds, boxes, auxiliary elements.

Iconography

Wellysa icons are characterized by simplicity and readability. We use SVG icons from the img/icons/ directory.

Icons should be stylistically consistent - simple, minimalist, with rounded corners where possible.

Icon Usage Guidelines

• Use icons in appropriate size (do not scale below 16px)
• Maintain color consistency with brand palette
• Icons should be readable on various backgrounds

Imagery & Photography

Images used in Wellysa communication should be:

• Professional and high quality
• Related to health and prevention topics
• Friendly and positive
• Representing user diversity

Avoid scary, negative or overly technical images.